Premier League clubs have shattered previous spending records this summer, marking a historic moment in football's financial landscape. With a staggering £3bn spent during the transfer window, the league has entered unfamiliar territory.
This surge in investment comes on the heels of a new £6.7bn domestic TV deal and increased earnings from expanded European competitions. Among the standout moves, Alexander Isak’s transfer from Newcastle to Liverpool grabbed headlines, setting a British record at £125m.
While the influx of cash and high-profile signings have intensified global interest in the Premier League, the sheer scale of spending has prompted questions about sustainability and long-term impact. BBC Sport explores whether this financial boom is a sign of strength—or a cause for concern.
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